South West construction industry launches major campaign on apprenticeships
A pioneering apprenticeship scheme is hoping its new look will help more young people to learn about the benefits of working in the construction industry.
Shared Apprenticeships South West (SASW) helps young people to build a career in the sector, finding them paid work with contractors across the region and supporting them as they study towards industry recognised qualifications.
With a number of apprentices already getting to grips with roles from bricklaying to carpentry and groundworking, SASW is using its relaunch to attract more potential apprentices to the industry.
The revamp includes a whole new logo, branding, website and marketing material with bright new colouring adorning all the SASW artwork.
Emma Norton, Programme Manager for SASW, said: “We are so excited about the relaunch. It has been two years since we first began and we have grown and learnt so much. This rebrand reflects our desire to keep moving forward alongside a fresh, new approach.”
Since its launch, SASW has helped a number of young people to start building a long-lasting career in the construction industry. And with each cohort of apprentices growing, the team needed a brand that kept pace with its rising popularity.
Emma added: “We were keen to make ourselves more appealing to young people as they research what career they would like to move in to.
“Our new look website is packed with all the information young people need to learn about a rewarding career in construction and we also have a section specifically for contractors who are keen to get involved with our apprenticeship scheme.”
The online resource details the many career opportunities for apprentices, the benefits for contractors of signing up with the SASW as well as top tips on how to prepare and ace a job interview.
The support of the SASW is invaluable for a construction industry that is experiencing increased growth alongside a drop in the number of workers.
With a major boost of 6,480 jobs expected to be created in the South West construction industry between now and 2020, there are fears of a skills shortage thanks to an ageing workforce and lack of new people entering the industry.
Addressing the issue before it becomes a serious problem, SASW offers a flexible approach to apprenticeships by employing apprentices and finding them paid work on construction sites. The scheme, through a partnership with the Construction Industry Training Board, also enrols apprentices on to college courses to train for industry recognised qualifications while they work.
The SASW website has been relaunched to coincide with National Apprenticeship Week. The annual Government event runs from March 6th to 10th and is dedicated to encouraging young people to think about apprenticeships as a viable route into a long-lasting and fulfilling career.
Emma added: “We want our website to be the first place young people look when they are researching a career in construction. It is a really rewarding industry to work in and there are so many varied and interesting career paths within construction with the opportunity to earn a lot of money.
“Apprenticeships are still so unknown to a number of people so we enjoy getting out there and meeting as many people as possible to talk to them about the possibilities offered by an apprenticeship. And hopefully our new look website will be the first step for many of those looking at a career in construction.”
For our latest vacancies visit: www.swsharedapprenticeships.com/vacancies